Saunders Book Company is a Division of Saunders Office and School Supplies Limited © 2013
The book business as we know it today started with John Saunders in 1963, as an off shoot of his dad's
stationary and office equipment store. Jack Saunders originally started with a photography shop and
studio in 1945 after returning from the war.
John started with a small workspace at the back of the store by taking selections of books out to the
local schools for them to have a look at and then place orders.
The catalyst to future successes came when John made an arrangement with a few larger publishers in
Toronto, to stock quantities of titles, which allowed him to take selections of books into the schools.
John, at that point, was a one-man show doing all of the selling, stock ordering, deliveries, and invoicing,
etc. The space was quickly outgrown and staff were hired. In 1966, an old house at 48 Ste. Marie Street
was purchased and the book division moved there.
The business continued to grow and the company was moved to 199 Campbell St. This location is now
completely devoted to a call center for Smart Apple Media, Knowbuddy Marketing and Windfall Books
and encompasses 7,200 square feet.
In 1970, we were a wholesaler selling library books from many distributors and to schools and public
libraries. We had 3 sales people and 7 or 8 people in the office. We were covering counties close to
home as well as Northern Ontario, but we continued to go farther and farther a field. We grew to be
one of the larger Canadian wholesalers with a presence right across the country. In 1985, after several
years of trying, John made the change from wholesaler to exclusive publisher's agent.
The first publisher that we became an agent for was Gareth Stevens, who John met at a book fair in
Frankfurt and later made an agreement with. This was a significant deal for both John and Gareth. This
was our first agency from which the rest followed and for Gareth he had yet to print his first book. As we
continued to grow we caught the attention of other U.S. publishers.
We then signed with Rourke Publishing, Creative Education and Rosen Publishing. At this point it was
much easier to acquire new lines. We currently represent over 20 U.S., U.K., Canadian and Australian
With the addition of all these lines, John decided to start Knowbuddy Resources in 1993. Knowbuddy
started out as a direct mail preview company but soon the books were sold by our sales representatives
and by telemarketing with the formation of Knowbuddy Marketing.
In 1990, we purchased a grocery store building of 10,000 square feet in Heathcote as a warehouse
which allowed us to expand our telemarketing division, originally headed up by Lynne Doughty. Lynne
has been the driving force ever since. We had outgrown our current warehouse and were unable to take
on any new lines until we expanded.
We started telemarketing in Canada in 1988. Through our association with Creative Education and Tom
Peterson, we started entering the U.S. market in 1991 which has continued to grow.
In 1988 another major development occurred. We started to computerize our business through the
efforts of Gord Kerr working on a part-time basis from Carleton Place. Gord now works full-time plus
and his efforts have helped us to grow and prosper.
In 1998, we purchased the current office and warehouse building at 27, 29 Stewart Road. In 2002, we
added 5,000 square feet to house a new telemarketing company Lookout Books, managed by Debbie
Chatwin (Saunders). We have in total at Stewart Road 15,000 square feet of warehouse and 8,000
square feet of offices. In 2003 James Saunders started J.Appleseed serving Canadian classrooms with
paperbacks geared toward leveled non-fiction reading. This company continues to grow both through
telemarketing and direct sales.
Currently, along with, Gord and Lynne the other managers who make us tick are Judy Purdy, our General
Manager; James Saunders, V.P. of Direct Sales; Dennis Jackel, our Warehouse Manager; Carol Saunders
who is our Director of Marketing, Sean Pearson, Manager of Preview Sales at Stewart Rd.; and Ian Kerr
Business Systems Manager.
In 2001, we rented 3,000 square feet of space in Toronto on Martin Grove Road (near the airport) as a
In 2004, we purchased 80 Sandford Fleming, which is a commercial building with 2,400 square
feet office space and 6,400 square feet warehouse space. Currently our warehousing for Canadian
telemarketing is done there.
In 2008 we expanded our publishing program with 300 paperback titles under the Saunders Book
Company imprint. The imprint continues to grow each year.. In 2010 our electronic presence was
expanded by adding website support for all telemarketing divisions. In 2011 we will continue this
progression by launching new versions of saundersbook.ca and jappleseed.ca. In addition, new
cataloguing software will give us the capability to offer free downloadable MARC records to all of our
customers beginning August 2011. Several digital products will be offered as of September 2011 through
Saunders Book Company as we continue to explore the possibilities of this growing market.
Of course Saunders is a family company starting with John's Dad Jack and Mother Bessie. It currently
includes Debbie Chatwin, son Sean Pearson, nephew James Saunders, and wife Carol Saunders. There
are 11 grandchildren…. so who knows what the future may bring.
Beyond direct family, Saunders has always been run like a big family and hopefully most of the time
happy and we hope it remains this way well into the future.
Saunders Book Company knows how important your privacy is to you. Our relationship with
you is founded on trust and we are committed to maintaining that trust.
confirms our dedication to protecting your privacy and maintaining the trust you have placed
Accounting, Warehouse and other employees of Saunders Book Company and its subsidiaries and
affiliates will maintain the confidentiality and privacy of any personal information that you
have entrusted to us.
From January 1, 2004, all businesses engaged in commercial activities must comply with
the Personal Information Protection and Electronic Documents Act, and the Canadian Standards
Association Model Code for the Protection of Personal Information, which it incorporates. The
Act gives you rights concerning the privacy of your personal information.
Actually, very little. Most of the information we collect relates to institutions to which
we market our products and services. In most cases, our customers and clientele are identified
to us only with publicly available business-related addresses and other associated information.
In the rare case where personal information has been volunteered to us by an individual, we may
use that information for the proper operation of Saunders Book Company, including but not limited
to record keeping, statistics, accounting, customer newsletters, and maintaining internal communications.
Saunders Book Company does not use personal information for purposes other than those for
which it was originally collected. We retain personal information only for as long as it is
needed and only for the fulfillment of the purposes for which it was originally collected.
Saunders Book Company does not trade, sell, or otherwise disclose its customer lists or
any other personal information to third parties. Third parties engaged to provide services
to Saunders Book Company (such as accounting or information technology ("IT") firms or
printing companies) may periodically have access to your personal information. Saunders
Book Company only engages the services of such third parties which themselves have a
Electronic Documents Act, and the Canadian Standards Association Model Code for the
Protection of Personal Information.
Saunders Book Company takes all reasonable precautions to ensure that your personal
information is kept safe from loss, unauthorized access or unauthorized disclosure.
Among the steps taken to protect your information are:
You may ask for access to any personal information we hold about you.
You should be aware that email is not a 100% secure medium, and you should be aware of this
when contacting us to send personal or confidential information.
Since Saunders Book Company regularly review all of their policies and procedures, we
found on our Company Web site at www.saundersbooks.ca.
If you apply to Saunders Book Company for a job, we need to consider your personal information,
as part of our review process. We normally retain information from candidates after a decision
has been made, unless you ask us not to retain the information. If we offer you a job, which
you accept, the information will be retained in accordance with our privacy procedures for employee records.
Our organization has designated an official who is responsible for receiving and responding to
our care and control. If you have any questions, or wish to access your personal information,
please contact our official, Judy Purdy:
All prices and dollar amounts are in Canadian dollars.
Orders over $400.00 will receive a 15% discount. Orders over $750.00 will receive a 20% discount.
Orders over $1500.00 will receive a 25% discount. Discounts apply to books only.
Orders under $100.00 will be accepted with a purchase order or with your Visa or MasterCard details.
Net 30 days.
You may use your Visa or MasterCard number to order books personally or for your school or library.
We provide card kits, MARC records and full processing. Please see the Cataloguing tab for complete
information and specifications and add the cataloguing options to your order upon checkout.
Web site orders will receive free shipping, all others will be billed according to the following schedule:
Orders under $150.00 (after discount) will be charged a flat fee of $15.00. Orders over $150.00 (after discount) will be charged 9% of your
order total. Orders over $600.00 (after discount) will be charged 6% of order total. Orders over $1200.00 (after discount), will be charged 3%
of order total.
We carry a large inventory and promise high fill rates.
Returns are accepted under the following conditions:
Copyright 2013 Saunders Office and School Supplies Ltd.
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